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Apple finds itself in a destructive mood in a new commercial for the iPad Pro. The 60-second spot shows a room full of creative objects—all which get slowly flattened as a metaphor for the multitude of tools and diversions inside the new, ultra-thin iteration of the company’s signature tablet. https://adage.com/creativity/work/apple-flattens-room-industrial-crusher-ipad-pro-ad/2558156 | Ad Age
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