What Zomato’s Hyperpure bet means for its bottom line
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MSNThink School
What Zomato’s Hyperpure bet means for its bottom line
Zomato’s core food delivery business operates on thin margins, forcing the company to explore higher-margin verticals. Hyperpure, its B2B supply arm serving restaurants with ingredients and kitchen essentials, represents a strategic shift toward greater control over the value chain. By integrating procurement, logistics, and technology ...
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