Reece Croucher, Head of Transformation, Enterprise Markets at Lipton Teas and Infusions, shares why Gulfood is more than a showcase, it’s a reset. From premium blends to professional ranges crafted for hotels, cafés and restaurants, Lipton is using this stage to explore where tea is going next and who they’ll get there with. Here, conversations cut deeper, perspectives shift and unexpected opportunities surface. It’s not about repeating what you know, it’s about discovering what you didn’t see c