SRAM Rival eTap AXS features the technology modern riders want, with intuitive wireless shifting and innovative gearing. | SRAM road

Things have come a long way since 1987 - when SRAM began. And today, SRAM continues to push what’s possible. The journey speaks for itself. ⚡ | Performance Bicycle

By moving the range from the front of the drivetrain to the back and creating a consistent 13-tooth gap across all variants of chainring duos, we were able to improve shifting performance and give riders the gearing they truly want and need. | SRAM road

Did you know we’ve got a SRAM groupset buying guide? Take a look 👀: http://ow.ly/bHHP50DJFRc | Chain Reaction Cycles

SRAM Rival eTap AXS features the technology modern riders want, with intuitive wireless shifting and innovative gearing. | SRAM road

Rival eTap AXS is available now on bikes everywhere. So let’s see what it’s all about! #eTapAXS | SRAM road