Auschwitz survivor Primo Levi, born on this day 100 years ago, feared that no one would believe what he had seen. The Italian Jewish chemist took to writing nevertheless, to describe his worst nightmare. Released initially in only 1,400 copies, Levi's autobiographical book, If This Is a Man, is today regarded as one of the most important pieces of literature documenting Nazi atrocities. | World Jewish Congress

"Tout le monde était l'ennemi de l'autre." Rescapé d'Auschwitz, Primo Levi tenait à raconter le quotidien du camp de concentration de Monowitz, dans lequel il a été déporté en 1944. | France Culture

L'11 aprile 1987 ci lasciava Primo Levi, uno dei più grandi intellettuali italiani e simbolo dell'importanza della memoria. | VD

Coffee just got Primo-fied! Enjoy our New Creamy Coffee Primo for a Limited Time Only ☕☕ | Primo

Amp up your summer with a deliciously refreshing Primo. Grab one today from your local retailer. #Primo | Primo