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How Octopus Energy Beat NIMBYism With a Wind Turbine Fan Club | Devrim Celal
Can you beat NIMBYism? Devrim Celal of Kraken (Octopus Energy Group) shares how Octopus bought two wind turbines, handed them to nearby communities as "YourFans," and offered a 20% discount when your turbine spins — 50% when it's spinning fast — backed by an app showing real-time output and a 48-hour wind forecast. The result was a runaway ...
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