The Stanford Marshmallow Experiment and why it’s the secret to your results Back in the 1970s, Stanford researchers gave kids a simple choice: Eat one marshmallow now, or wait 15 minutes and get two. Most kids couldn’t wait. But the ones who did? Years later, they were more successful in almost every area. School, health, and even income. The lesson: delayed gratification builds success. If you’re working toward a goal right now - training, dieting, or building your business and you’re not seein