SNL Character Highlight: Target Lady
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Kristen Wiig reprises classic ‘SNL’ character in new Target ad
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TODAY.comDrew Weisholtz
0:19
📣 The Target Lady is backkkkkk! Kristen Wiig reprises her famous Saturday Night Live character, Target Lady, in Target’s national ad campaign for its new membership program. “Target Lady is incredibly special to me because it’s one of the characters I created at The Groundlings and ended up on SNL. She loves Target! I mean, who doesn’t?” Wiig said in a statement. “It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store to
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