Firmware 1.2.0 for Hasselblad X1D II 50C and 907X Special Edition brings new features to our medium format mirrorless cameras including 2.7K Video Recording, Focus Bracketing, and more. Learn more and download: https://bit.ly/FB_FWupdate | Hasselblad

This is Hasselblad X1D The world’s first compact mirrorless digital medium format camera. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful eno