FAQ on the marketing funnel: How AI and social search are reshaping discovery
emarketer.com
FAQ on the marketing funnel: How AI and social search are reshaping discovery
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
1 month ago
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