Throwback to this Diwali Ad from Ghadi Detergent that questioned the unfair bias towards Police Officials and urged everyone to wash away the bias stains Agency: ADK Fortune India #Diwali #OldAds #DiwaliThrowback #Advertising #SSDiwaliWatch | Social Samosa
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For Diwali 2017, Ghadi Detergent extended its “Saare Mael Dho Daalo” proposition to challenge stereotypes within Indian society. The ad portrayed a policeman returning home, a moment that sparked unease and reflection on why those who protect us are often met with suspicion instead of trust. Conceived by ADK Fortune and produced by Full Circle Films, the campaign urged viewers to look beyond bias and see people for who they truly are. Through its multi-format storytelling, the brand positioned i
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