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the difference between reach and relevance is a good copywriter. what makes someone feel like you understand their industry isn鈥檛 just how many views you can get on a post, it鈥檚 specificity. you can鈥檛 generate trust or results with a random viral hook, you have to actually know your stuff. send this to someone who knows. #brandvoice #brandmessaging #copywriter #retailcopywriter
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