Heart shapes are back - now with affirmations on every box. | Cheerios

1959... Cheerios | Daily Historical Pictures and Videos

1951 Cheerios | Historical Pictures

Bit of a stretch with that combo, but we’ll take it! 😄 Did you know that “Cheerios” started out as “Cheerioats”? General Mills tasked food scientist Lester Borchardt to come up with a new cereal that would compete with Corn Flakes and Wheaties. Borchardt had an idea that a batter of oat flour could be puffed into fun shapes. He experimented with his idea for several months until he finally perfected a puffing machine. It puffed the oat batter into the unmistakable shape of Cheerios — tiny inner t