A famous conformity experiment developed by Solomon Asch in the 1950s, provides stunning evidence of our willingness to follow the crowd — despite the evidence of our own eyes. Social proof, a powerful force in molding behavior, has become a political tool, amplified by social media, mainstream media and academia. But there's a simple remedy also revealed in the Asch conformity experiments that requires action by only one person — you. | Bill Whittle

Psychology pioneer Solomon Asch conducted this famous elevator experiment back in 1962 Candid Camera episode titled “Face the Rear.” This is a classic example of how easily we can be influenced to change our behavior to fit in. There are three types of conformity according to Kelmans research. 1. Compliance - accepts influence because they hope to achieve a favourable reaction from another person or group. 2. Internalisation - This occurs 'when an individual accepts influence because the content