Your Brain Can't Hear "Don't" "Don't steer towards the trees. Don't fall over." Guess what happens? You steer towards the trees and fall over. Here's why: Your brain cannot process negative commands. A bundle of nerves called the reticular activating system (RAS) only focuses on what you tell it. When you say "don't hit the trees," it only hears "trees". This is why traditional approaches to quitting alcohol fail. They're built on what NOT to do instead of what TO do. "Don't drink. Don't give in
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