Replying to @HoneyWhippedFeta 💋 Agree with your take—brand comments are definitely a form of brand building more than an actual revenue driving activity. And I don’t necessarily think they *should* pay but love thinking about hypotheticals like this. But you also made me think of this idea of brands “socializing,” and how comments def humanize a brand—but it’s also disarming in a way that could be seen as positive… or negative. Would love to hear what you think! #socialmedia #advertising #marke

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