We’re so proud of the movement you helped us shape 🫶 When we first kickstarted WEAR THE DAMN SHORTS in 2023, we knew this campaign had legs. So, bringing it to life again at Kings Cross, Battersea Power Station and Liverpool ONE last weekend was nothing short of powerful. This year, our movement has grown even stronger with stories from the sisterhood showing the magic of what happens when women stand up together. We’ve learnt that there are countless reasons why women find it hard to free thei

WEAR THE DAMN SHORTS is back. Last year, we brought you our supercharged shorts campaign for the very first time. And it was epic. When summer hits, getting your legs out can be hard for all sorts of reasons and so this year, we wanted to share your stories to help empower women everywhere to WEAR THE DAMN SHORTS. And whose story inspired this year’s movement? It had to be Danielle Caudill. Last summer, @modernmidlifemum shared her empowering experience trying on shorts in our Bluewater store on

Wear them god dam shorts!! Wear that short Strappy dress!! Wear that Bikini and jump in the pool!! Don’t spend your days worrying about what you wear or what others think of your outfit. If you like it … ROCK IT 🥰 | Closet of style