Customer Segmentation with K-Means Clustering in Python | Basetsane Mayongo posted on the topic | LinkedIn
linkedin.com
Customer Segmentation with K-Means Clustering in Python | Basetsane Mayongo posted on the topic | LinkedIn
Not all customers behave the same, so why market to them the same way? In this project, I applied K-Means clustering to segment customers based on behavioural patterns. Using Python, I: • Standardized the data • Used the Elbow Method to determine optimal clusters • Built a K-Means model • Use the Silhouette Score evaluate the model ...
2 days ago
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