10 reasons why the Ford Edsel floundered - Hagerty Media
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Ford Motor Company announced the end of Edsel on November 19, 1959. Too much money. Too much hype. Too much of the same old thing. Designed to ride alongside Mercury between Ford and its luxurious Lincoln line, Edsel debuted with high expectations on September 4, 1957. Despite all the glitz and glam, including an hour long TV special featuring mega celebrities of the era, the car failed to hit its mark. The press and the public were quick to shrug it off, many left gawking at its odd vertical gr
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