Consumer Psychology Anchoring Bias: Definition and ExamplesAnchoring bias is a cognitive bias where people rely too heavily on the first piece of information they receive—the “anchor”—when making decisions. Dr SARANYA JAIKUMAR Educational Psychologist Become my student - Link in bio | Dr Saranya Jaikumar videos

Anchoring bias is a cognitive bias where individuals rely too heavily on the first piece of information they receive (the "anchor") when making subsequent judgments or decisions | Weneedtotalk