✨Look at the client, not just the competition 🧼 When you’re creating logos or mascots, it’s so easy to overthink it. But most of the time, the strongest direction is already sitting inside the client’s own story. Their personality, quirks, interests, attitude - that’s where the real gold is. Build from that, and you’re not just making a visual… you’re creating something that feels like them. Every client brings something different, and tapping into that individuality is what keeps the work orig