Swiggy Doesn’t Need You to Open Its App Anymore Swiggy has launched its MCP Server, allowing users to place food orders directly through AI chatbots like ChatGPT, Claude, and Gemini, without opening the Swiggy app. This marks a major shift from app-based ordering to AI-controlled commerce, where conversations replace clicks and AI agents act on your behalf. For users, it means fewer apps and faster decisions. For platforms, it means competing for visibility inside AI assistants, not app stores.
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Swiggy Instamart’s latest digital ad campaign, ‘Yeh Se Leke Woh Tak,’ features cricket icon Rohit Sharma and his wife Ritika Sajdeh, offering a delightful glimpse into their everyday interactions. Set in a cozy living room, the film showcases the couple’s charming banter as they navigate through their shopping needs with ease using the Swiggy Instamart app. Rohit’s humorous forgetfulness, matched with Ritika’s intuitive understanding, highlights the app’s extensive product range and convenience,
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