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Panel – Rules of Engagement: Demystifying Media Buying in Highly Regulated Categories | CMI Media Group
At the MediaPost TV & Video Insider Summit, Cliff Covey, SVP, Group Director, Digital Activation took the stage in a session on media buying in highly regulated industries. The session, which included GoodRx CMO Ryan Sullivan and was moderated by MediaPost’s Kate Terhune, highlighted the balance between precise targeting and crafting broadly ...
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