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Too many marketers are using ROI as a key measure of success. In this new video, in association with Thinkbox, we speak to marketing effectiveness experts on the limitations of ROI and why brands need to think about total marketing effectiveness. Full video: https://bit.ly/2Q7M0TU | Marketing Week
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11K views · 16 reactions | While marketing effectiveness might be climbing the business agenda, knowing how to measure and maximise ROI on spend is still a challenge. Watch the full video  https://bit.ly/2D0QYio | Marketing Week | Facebook
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