Push the boundaries of image quality with the new High Efficiency Image File (HEIF) format using the Canon EOS 1DX Mark III! With the ability to store up to 10 bits of tone and colour information, this new format reproduces a wider range of colours and preserves highlight details, all while keeping the file size smaller than the conventional JPEG. Thanks to its accurate colour details and the ability to convert HEIF files to JPEG in the camera itself, you can now achieve shots with realistic cla

Help us solve this one. How do you pronounce Apple’s file format HEIF? #apple #iphone #heif #photography #podcast | The Verge