Coke vs Pepsi Taste Test: Spotting the Differences

Coca-Cola’s new holiday ad is entirely AI-generated, created by LA-based studio Secret Level using tools like Kling, Leonardo, and Runway. The campaign revives the 1995 classic with fewer people and more advanced generative tech, sparking debate about creativity and job security in advertising. #CocaCola #AI #Advertising #GenerativeAI | Brut

Coca-Cola's latest holiday ad owes as much to Kobe Bryant as it does to St. Nick—at least that’s how Islam ElDessouky sees it. Coca-Cola’s global VP, creative strategy & content—and a confessed sneakerhead—said he sees a parallel between Coke’s use of AI and Nike’s reengineering of Kobe Bryant’s classic shoes. Just as Nike keeps the Kobe line the NBA’s best seller by infusing old designs with modern performance technology, Coke is using AI to give fresh life to its “Holidays Are Coming” ad. "We’