From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

Long days, loud music, and nonstop dancing call for makeup that stays on from sunrise to encore. We’ve got L’Oreal, E.L.F., and all the essentials.

Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her ...

However, that’s not all from Milk Makeup, as the brand has also just unveiled new iterations of its jelly blush sticks that broke the internet back in 2024. Now, the range has been expanded to include ...

If you click on links we provide, we may receive compensation. PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites Courtesy of H&M What do you ...

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

e.l.f. is back at the Big Game highlighting e.l.f.’s Glow Reviver Lip Oil and celebrating positivity, inclusivity and accessibility Starring Academy Award®–nominated actor and producer Melissa ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...