The SWAN Beauty Mirror is an intelligent, thoughtfully designed piece of technology that transforms the familiar ritual of skin care, hair, and makeup into an interactive, two-way experience ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

E.l.f. welcomes Ally Sentnor, Kansas City Current, to its roster of talent as they amplify fan experiences in two major cities.

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

Iris Apatow is a longtime beauty lover—and she has the receipts to prove it. First, there’s the 2012 ParaNorman red carpet, where a nine-year-old Apatow paired zombie face paint with a Popsicle-print ...

Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her clean-girl aesthetic in no time this winter season.

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

If at first you succeed, do it again. In 2024, E.l.f. and Liquid Death teamed to create Corpse Paint, a makeup collection packaged in a mini coffin. That limited-edition product reportedly sold out in ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...

E.l.f. Beauty missed revenue estimates but beat on earnings for its fiscal second-quarter earnings. Hailey Bieber's cosmetics line Rhode is expected to increase the company's annual sales by $200 ...