eWeek

OpenAI Accidentally Leaks GPT-5.4 (And We Tested It)

Error logs and GitHub pull requests hint at GPT-5.4 quietly rolling out in Codex, signaling faster iteration cycles and continuous AI model deployment.
Geeky Gadgets

Google’s Secret Gemini 3 Pro GA AI Models Leaked : Riftrunner, Snowplow, Snowball Explained

What if the future of AI wasn’t just about power, but about precision, safety, and adaptability? Below, Universe of AI takes you through how Google’s Gemini 3 Pro GA models are reshaping the ...
Search Engine Land

Performance Max built-in A/B testing for creative assets spotted

Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets ...
Morningstar

Flowflex Launches First FDA-Cleared 4-in-1 Home Test Detecting RSV, Flu A/B and COVID for Ages 6 Months+

FDA-cleared test enables at-home detection of RSV, Flu A/B and COVID in adults and pediatric populations. SAN DIEGO, Jan. 23, 2026 /PRNewswire/ -- ACON Laboratories, Inc. today announced the retail ...
ssir.org

Iterative A/B Testing for Social Impact: Rigorous, Rapid, Regular

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...
Search Engine Roundtable

Google Ads Performance Max A/B Testing Assets

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...
Search Engine Land

Google launches A/B testing for Performance Max assets (Beta)

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...
IEEE

Understanding the Determinants of Firms’ Usage of A/B Testing: A Technology–Organization– Environment Framework

Abstract: A/B testing plays an essential role in driving firms’ digital product innovation. However, it is astonishing that a majority of the firms around the world have not adopted A/B testing in ...
The Verge

YouTube creators can now test multiple video titles

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...
Searchenginejournal.com

YouTube Title A/B Testing Rolls Out Globally To Creators

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...