So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

In the Pacific Northwest, big faults like the Cascadian subduction zone located offshore, get a lot of attention. But big faults aren't the only ones that pose significant hazards, and a new study ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...