In many public healthcare systems, particularly in resource-constrained environments, time-series forecasting models offer a practical, interpretable, and evidence-based alternative (Stacey et al., ...

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...

Abstract: Jupyter notebooks have become central in data science, integrating code, text and output in a flexible environment. With the rise of machine learning (ML), notebooks are increasingly used ...