The diversity of university academics and the complexity of their roles make effective internal communication difficult. Here, David Brown and Katie Trachtenberg explore ways in which communications p ...

Successful marketers don’t just tell consumers to buy a product; they use brand storytelling, data, and personalization to create appeal. Instead of issuing a ...

Modern warfare targets perception, using psyops, disinformation, influencers, data profiling, and emerging neurotechnology to ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Robert Kelly is managing director of XTS Energy LLC, ...

Today's top marketers know that big events alone won't sustain engagement. The future is in high-impact, repeatable events that create consistent and meaningful connections with your audience. Such ...