The automaker’s EV skunkworks team is using ‘bounties’ to guide engineering decisions that track gains in battery range and reductions in cost. The automaker’s EV skunkworks team is using ‘bounties’ ...

Ford is racing to challenge Tesla and BYD with a new $30,000 electric pickup coming next year. The pickup will be the first Ford EV built with unicasting, a manufacturing process pioneered by Tesla.

Ford Motor reported a big loss for 2025 because of its troubled electric vehicle division, which it has significantly scaled back. By Neal E. Boudette A few years ago, Ford Motor jumped out ahead of ...

Ford's CEO says American customers "have spoken" after the automaker released a slate of large EVs to lackluster sales. Ford reported $4.8 billion in annual losses for its EV division. It expects to ...

Ford (F)'s first-gen EVs — think the Mustang Mach-E and F-150 Lightning pickup — gave the automaker valuable insights into what customers want, as well as the difficulties in manufacturing EVs from ...

Forbes contributors publish independent expert analyses and insights. I write about the auto industry and its impact on almost everything. This voice experience is generated by AI. Learn more. This ...

Ford's $5 billion "bet" on its next generation of all-electric vehicles will feature a budding technology that Tesla commercialized in the U.S. with its Cybertruck. Ford said the system, known as ...

Ford Motor reported its first quarterly miss since 2024 and its largest quarterly earnings miss in four years. The earnings miss was largely due to unexpected tariff costs of roughly $900 million ...

The company, long focused on cars and trucks, plans to begin manufacturing large batteries used by utilities, data centers, other businesses and homeowners. Ford’s closed battery plant in Glendale, Ky ...

Given the maturity of the auto industry, Ford’s long-term revenue and profit growth typically aren't that impressive. Management is tightening its focus on electric vehicles, but it still plans to ...

Ford's fourth-quarter earnings fell short of Wall Street's estimates, but the stock was up slightly on the news. Ford's explanation of the earnings miss didn't seem to bother investors. On an adjusted ...

Ford offered a closer look at how its most important project ever, the Universal EV Platform, will drastically cut costs and deliver more driving range. The first vehicle based on the platform will be ...