If you are a marketing professional, you likely spend much of your time thinking about lead generation. Lead generation was cited as the number one challenge by 61% of marketers in a 2022 HubSpot ...

In healthcare marketing, creativity is often perceived to be constrained by rigorous legal and regulatory requirements. Compliance sits at the core of pharmaceutical advertising, given the sensitive ...

Connected TVs are showing how the future of streaming will be consumed: on a typical television screen. There are lots of CTV viewership stats floating around the internet, but they basically all say ...

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

AI has industrialised ad fraud, creating a harsh reminder that just because something "looks legit", doesn't mean it actually ...

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

Social apps like Instagram and TikTok have their attention set on AI, and it's making some creators feel like an afterthought.

This month, MARKETING-INTERACTIVE is running its Women Who Lead podcast series in conjunction with International Women’s Day, ...

Hip-hop’s rhythm, visuals, and production style have quietly influenced modern digital games. From arcade sound loops to ...

Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury craftsmanship and modern tech use.

With this in mind, Spotify has teamed up with virtual brand Gorillaz to create an immersive treasure-hunt campaign, marking their new album, The Mountain. Reimagining the static, one-sided nature of ...

Mars Australia and Amazon Ads have released the results of their DINE ‘Cat Decoder’ campaign via EssenceMediacom. It is a full-funnel experience by Amazon Ads to reveal what your cat is really ...