Microdramas, predictive modeling and generative AI are moving audience data upstream — reshaping how stories are imagined, financed and greenlit across Hollywood ...

Kelly’s is provocative, to say the least. He suggests that at its core, good writing draws readers in by dropping certain kinds of references in a mathematical way that constitutes an “algorithm,” ...

In African creative industries in 2026, that question has instructive answers. They’re economic, not symbolic. And they’re being written by women. The ownership argument In Senegal, Diarra Bousso grew ...

Ministers will delay making contentious changes to UK copyright rules that would have made it easier for AI companies to mine media content after a backlash from the creative industries.

As Generative AI accelerates content production across advertising, brands and agencies confront the rise of AI slop, raising questions about creativity, brand equity and algorithm-driven visibility ...

Collaboration targets real-time on-device generative AI rendering for mobile devices and creative tools, optimized for ...

My view on Washington’s proposed tax on very high incomes is simple: if I’ve found myself in the position of making that much in a year, I can afford to contribute a little more to the place that ...

In the last 12 months, the conversations around AI have shifted dramatically. What started as a debate about how and when AI could and should be used as a creative efficiency tool has expanded to ...

As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way ...

Discover how to navigate the creator economy in 2026. Experts LaurDIY and Eric Perlmutter-Gumbiner share legal and growth strategies. Read the guide!

D2C brands in India continue to rely on increasingly expensive performance marketing to sustain sales. Bold Care, best known for its viral ads, has found a way to cut back on that dependence: celebs ...