Need a little last minute halloween makeup inspiration? We got you. Yup, this is the easiest, quickest mermaid makeup tutorial, ever. It's totally foolproof. Watch our short video tutorial below and ...

Mermaids have taken over the beauty world, but they're not the fresh-faced ocean dwellers of your youth. Instead of sweet Ariel, we're seeing seductive sea sirens glammed up with pearls, glitter, and ...

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In beauty, couture fashion, pop culture, and beyond — all things mermaid-inspired have been having their main character moment. And as a pisces gworl myself, I personally co-sign the subtle oceanic ...

The show’s lead, Eline Powell, is now scuba-certified and able to hold her breath for more than three minutes! Are mermaids the new werewolves… the new wizards… our new obsession? That’s what Freeform ...

Mermaids are on par with unicorns among makeup lovers. The mythical sea creatures are trending in the beauty world. Tarte's new Minutes to Mermaid makeup brush set is absolutely stunning. You will ...

Are mermaids the new werewolves… the new wizards… our new obsession? That’s what Freeform is betting on with their upcoming mermaid-inspired series, Siren. The show is set in the coastal town of ...