Apple had three favorite typefaces: Myriad, Lucida Grande and Helvetica Neue. Now there’s a new favorite: Avenir. It has appeared simultaneously OS X Mountain Lion and iOS 6—which means you will see ...

Appleinsider’s pictures also reveal that Apple is using a new skinnier font. While to the general population, that will mean very little, to font people, this is a big deal. (IF you saw the movie ...

As part of its ongoing attempt to unify its platforms, Apple has switched the font for its official Apple.com website to the blockier San Francisco typeface. Prior to this, Apple used a lighter Myriad ...

Apple in a minor change to its website on Tuesday integrated its in-house developed San Francisco typeface, first introduced with Apple Watch, into most consumer-facing pages. Apple has been slowly ...

Even for those of us who aren’t designers or typographers, a company’s corporate font seems to seep deep into our consciousness. I mean, yeah, that’s what it’s meant to do, so it shouldn’t come as a ...