YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a ...

Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.

YouTube is introducing AI-optimised ads for TV viewers that adjust between six-second, 15-second and a new 30-second format depending on how and where users watch videos ...

With more than 2.5 billion users worldwide, YouTube can be an incredibly powerful channel for advertisers. It can also be incredibly daunting. The platform has so many different ad formats—from ...

In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

Google just announced via blog post that it has now begun rolling out unskippable ads globally on YouTube on TVs. Google AI will optimize the ads so that they’re shown to the right viewers at the ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...

If there's one thing I have to point out about YouTube that has made the platform worse over the past few years, it's the ...