For the past two years, the world’s razor industry has been as mundane as the daily chore of shaving. Since Wilkinson Sword launched the four-bladed Quattro razor in 2002 and thereafter blunted rival ...
Blood is about to be drawn in the increasingly tense razor war between male grooming super power Gillette and a rejuvenated Wilkinson Sword. In preparation, Wilkinson Sword is sharpening its blades ...
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