Blood is about to be drawn in the increasingly tense razor war between male grooming super power Gillette and a rejuvenated Wilkinson Sword. In preparation, Wilkinson Sword is sharpening its blades ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...

The UK’s razor market has lacked cut and thrust in recent years, but thanks to a raft of new launches it looks set to get bloody again. Bic is busy promoting its revamped disposable range, King of ...

Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...

This green option from Wilkinson Sword is the only disposable razor in the line up, with the other two having a metal body where you simply replace the head. The Xtreme 3 ECO Beauty Disposable Razors ...

If you are sick of disposable razors cutting your face and lasting less than one shave, you might be thinking of getting a better shaver. But sometimes the cost of a decent razor can really put you ...