Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Volvo There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

VOLVO JUST RELEASED THE BEST AD OF ALL TIME. It is a masterclass in digital marketing. Who am I kidding? I totally meant to be dramatic . Also: There's a new king of online shopping, and it's built an ...

Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more. A mock video ad for Volvo generated buzz this week for appearing authentic, despite ...

We’ve all seen it. The Volvo ad that shows a video game version of its new S40 sedan racing on a track, flying over a ridge and then rolling over ten or eleven times is quite a sales tool. It made ...

Add Yahoo as a preferred source to see more of our stories on Google. Acclaimed cinematographer Hoyte Van Hoytema can now add a viral short film to his résumé. The “Oppenheimer” Oscar winner, who is ...

"Epic" is the word being used to describe a new viral Volvo ad featuring Jean-Claude Van Damme. But how does the steering technology that made the stunt possible work? Mike Ramsey explains on Lunch ...

I know I know, how much more excitement can you get after watching one half of professional football and a half time show featuring Paul McCartney? It seems Volvo will use a 30 second spot in the ...

Volvo's North American division signed Intelliseek, a buzz-monitoring firm, to keep an eye on the Web for consumer reaction to the car company's first Super Bowl ad. Intelliseek monitored millions of ...