The MarketWatch News Department was not involved in the creation of this content. The national championships featured the best cheer, dance, and band programs while celebrating school spirit and ...

The MarketWatch News Department was not involved in the creation of this content. MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit -- a division of Varsity Brands and a global leader in ...

MEMPHIS, Tenn. - The founder of Varsity Spirit has died. Varsity is the largest cheer organization in the country and is headquartered in Memphis. Varsity posted to Instagram Thursday confirming the ...

DALLAS — Varsity Spirit, the company that owns the National Cheerleaders Association (NCA), is offering spectator refunds, counseling and virtual competitions to those impacted by an incident at a ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Jeff Webb, the founder of Memphis-based Varsity Spirit and originator of the modern cheerleading industry, has died.

MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is ...

The National School Spirit Championships were available to watch live via Varsity TV, a website dedicated to exclusive live coverage and video libraries of Varsity Spirit cheer and dance competitions.