Kris Watkins remembers being stuck in line behind someone who used pennies to pay for their groceries. What the president of the Tri-Cities Visitor & Convention Bureau experienced more than 25 years ...

Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. The ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

Opinions expressed by Entrepreneur contributors are their own. Establishing a strong, supportive following is essential to the success of a small business or startup, just hovering above the ground ...

To build a successful high-growth business model, you need happy customers. It is a reality that we all face as true business leaders. However, some customers are more difficult to please than others, ...