Aside from a wealth of creative ideas and deep design and branding experience, today’s CMO must possess digital expertise—not only to build strong brands and drive engagement, but also to leverage ...
If transformation is an undeniable imperative for organizational growth, then driving successful transformation, for the business and its people, is crucial. Despite this imperative, 67% of senior ...
Customer experience (CX) is intrinsically linked with the concept of digital transformation. As organisations attempt to meet shifting customer expectations and demands, they need to evolve and adapt ...
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