Apple is expected to spread its announcements across several days, building toward a media event likely on Wednesday, March 4.

Immediately after Samsung launched its new trio of Galaxy S26 smartphones, Apple CEO Tim Cook made a surprising move on ...

Apple delivered revenue guidance that topped expectations and said margins would exceed Wall Street targets, but shares aren’t budging. They’re currently up .5%. Not surprisingly, the first question ...

I’ve read a lot of CEO talking points over the years, and most of them are carefully sanded down to avoid saying much of ...

Apple shareholders and customers didn't get clarity on whether or not iPhone prices would increase due to rising memory costs. In response to an analyst question during the earnings call about ...

For 13 years running, the iPhone maker has been the world's most valuable brand as measured by the consulting firm Interbrand ...

Tim Cook joined Apple just as it was starting a massive turnaround in the late 1990s. He sees another major turnaround opportunity for a great American brand, and he recently doubled his position. The ...

Apple CEO Tim Cook has been a member of Nike's board of directors for two decades. Cook just made one of his largest open-market purchases of Nike stock. This comes as Nike attempts a bold turnaround ...

Apple CEO Tim Cook has broken his silence on the Minneapolis shootings, telling employees he's "heartbroken" that left two people dead at the hands of federal immigration agents, telling employees ...