DALLAS — A premium seating company in Winston-Salem, N.C., is on the frontlines of the fast-evolving sports business ...

No matter what the Texas Tech football team does in 2026, it's safe to say the most famous person playing at Jones AT&T Stadium this coming year will be country recording artist George Strait. The Red ...

Can Red Raiders continue ascent to national relevance with deep Playoff run this season ...

Texas Tech baseball's had fancy flashing lights capability for four seasons. The Red Raiders finally debuted them March 6 in ...

The Friday Night Lights tradition is officially back in Lubbock, and this time it comes with a twist. Texas Tech Red Raiders football head coach Joey McGuire has unveiled the program’s 2026 spring ...

Texas Tech linebacker Jacob Rodriguez (10) celebrates an offensive touchdown with teammates against Central Florida during the first half of an NCAA college football game Saturday, Nov. 15, 2025, in ...