In 1996, Tyco launched a toy called the Tickle Me Elmo that cost a mere $30 (£15). If you're not familiar with it then check it out on Wikipedia. It was so popular that parents attacked a Wal-Mart ...

TMX Elmo, the 10th-anniversary incarnation of the red Sesame Street character, is the single biggest preship launch before the holidays in Mattel’s history. The toy has created a buzz in the wider toy ...

Oh man, this TMX Elmo thing is awesome! Apparently they are sold out nation-wide, so this may be the only glimpse you will get of the TMX Elmo getting his XTREME (!!) tickle on. That son of a gun Elmo ...

Meet TMX Elmo, or, for those less versed in the world of the next "It" toy, Tickle Me Extreme or -- depending on who you ask -- Roman numeral 10, honoring the fuzzy little guy's entrance into the ...

Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne says ...

That the evil TMX Elmo, insanity-inducing gift of last christmas, won the "Overall Toy of the Year" award at the Toy Industry Association's annual award show in N.Y. (Apparently scheduled to hit town ...

Barbie sales and early shipments of TMX Elmo helped fuel a 6.1% rise in third-quarter profit at toy maker Mattel Inc. The latest results indicate favorable business as the El Segundo, Calif., company, ...

I ask you: is there anything more terrifying than Elmo? My 4 year old cousin has no fewer than three Elmos that do nothing but sing, dance, and plot world domination . The latest Elmo toy to make your ...