Customer research often has dramatic effects. When surfboard manufacturer Surftech showed new graphics to surfing instructors last summer, the firm got valuable feedback and acted promptly, according ...

Surftech announced the re-launch of their website, designed to educate surfers and provide dedicated areas to Surftech's involvement in a growing range of surf and action sports markets. Most ...

As anyone who spends time near the water knows, stand-up paddle boards have been growing in popularity in recent years. However, not everyone has access to a clean body of water. In an effort to clean ...

Surftech, which makes stand-up paddle boards and surfboards, said the foam pads, which provide traction, will be on select models of paddle boards that will be available for sale globally in early ...

If you're going to a rodeo, you'd better bring a cowboy hat; you won't summit Cho Oyo without an ice ax; you can't charm a snake without a flute; and BASE jumping without a parachute becomes something ...

If you've taken a trip to just about any of body of water in the last few years, chances are you've noticed the change in scenery. The sport of stand-up paddleboarding continues to grow, and people ...