Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.

The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

What do you think of when you think of Sprite? Today the world's most popular lemon and lime drink is launching a new brand ...

The Coca-Cola Company and the NBA have renewed their global marketing partnership, making Sprite the league's official soft ...

The Coca-Cola Company has signed a new global marketing agreement with the National Basketball Association to bring its Sprite brand back as the league’s ‘Official Global Soft Drink Partner’.