A Statement of Purpose (SOP) is one of the most important documents when applying for university admissions and scholarships. While your academic scores and achievements show your past performance, ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

What’s the difference between a “personal statement” and a “statement of purpose”? Although these terms are often used interchangeably, we use the phrase “statement of purpose” on our website and ...

The research proposal and statement of academic purpose are both important aspects of your application. Below is detailed information on the purpose and expectations for the research proposal and ...

A statement of purpose (SOP) is more than just a formality—it’s an opportunity to present your professional and academic journey in a compelling way, demonstrating your qualifications, ambitions, and ...

The focus of a statement of purpose is typically what you have accomplished academically in the past and what you plan to accomplish academically and professionally in the future. This document ...

Having a clear and compelling purpose is now becoming increasingly essential for any company or brand which seeks to attract talent, inspire its community and out-innovate its competition. At its best ...

When starting a restaurant, as is the case with any business, you must have a business plan in order to secure financing and summarize your business vision, viability and operations. An important part ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...